Strengthen your Pelvic Floor with the Joylux X Issviva Vaginal Rejuvenation Device

The eagle-eyed amongst you may have spotted the Joylux X Issviva Vaginal Rejuvenation Device on ITV’s This Morning recently, during a fantastic segment on pelvic floor exercises with Dr Zoe.

In case you missed it, you can watch it here or read on to find out what Dr Zoe had to say about the benefits of our device, alongside some other brilliant tips to help you strengthen your pelvic floor.

Holly Willougby began by highlighting an astonishing statistic - 60% of women suffer from at least one symptom of poor pelvic floor health, with the majority saying they’ve never spoken to a medical professional about it.

The new poll by the Royal College of Obstetricians and Gynecologists found that the issues women are having include pain and incontinence - symptoms which can all be exacerbated before, during and after menopause.

But, as Dr Zoe points out, there are lots of little things you can do to help combat this.

Exercises to strengthen your pelvic floor

What is the pelvic floor?

The pelvic floor is the group of muscles between the coccyx and pelvis which supports your pelvic organs (including the bladder, womb and bowel)(1) and stops you from wetting yourself when you do things like laugh, cough, or sneeze.

You should be able to feel the muscles if you try to stop the flow when you go for a wee (2).

Dr Zoe Williams explains “If it’s (your pelvic floor) not functioning properly, you can be at an increased risk of urinary incontinence, fecal incontinence, pain during sex particularly, reduced sexual function, reduced sensation and prolapse in organs. So it’s got a really important role to do, but it is made up of muscles, tendons and connective tissue, so like any other parts of our body where we’ve got muscles - if we train it, and we regularly exercise it, it can do its function better.”

How can I strengthen my pelvic floor muscles?

According to, there’s a simple set of exercises you can do every day to help strengthen it:

  • Sitting comfortably and squeezing your pelvic floor muscles 10 - 15 times, holding each squeeze for a few seconds as you get used to it(3).
  • Try to not hold your breath or tighten your thigh, bottom or stomach muscles at the same time(3).
  • You can add more squeezes weekly, just make sure to rest in between ‘sets’ to make sure you’re not overdoing it(3).
  • After a few months, you should start to notice results. You should keep doing the exercises, even when you notice they’re starting to work(3).

Can I use a pelvic floor trainer?

There are also devices out there that are specially designed to act as a pelvic floor trainer - and that’s how our very own Joylux X Issviva Vaginal Rejuvenation Device came to make an appearance on This Morning.

The device uses infrared light technology, heat and vibration to stimulate and tighten the vaginal tissue. But it’s much more than a pelvic floor exercise device.

It also helps to rebuild collagen and elastin, whilst increasing circulation in the vaginal tissue - so you’ll experience control, tightness and natural lubrication without surgery.

If you’re struggling with your pelvic floor, then why not find out about the experiences other women have had with the Joylux X Issviva Vaginal Rejuvenation Device?

As proven by recently winning bronze in the Get The Gloss Wellness Awards, the results could be truly life changing.


  1. Continence Foundation of Australia. Pelvic Floor Muscles 2022 Available from:
  2. NHS UK. What are Pelvic Floor Exercises? 2020 . Available from:
  3. NHS UK. What are Pelvic Floor Exercises? 2020 . Available from: